With the success of Donald Trump presidential campaign, the failure of the greatest media gang-up in US political history and the revelation of the unreliability of the 90% of the mainstream media, there mainstream media will have to buckle up for a new and fierce competition – a competition it has foolishly called on itself. Steinberg posits that “the mainstream American media are working against their own business interests by failing to realize how much they’re disliked by most of the public and are gradually being supplanted by independent digital platforms that they don’t control. The only way big media companies can reverse this trend and restore public trust is by disconnecting from their corporate sponsors, but that is virtually impossible”.
Radio talk show host and journalist Stephen Lendman said he believes the US media operate as agents for “wealth, power and privilege,” an affiliation that helped drive pro-Clinton bias.
A Sputnik report states a survey by research firm TNS UK, released on Thursday, showing that 80 percent of Americans considered domestic media coverage of the 2016 campaign was biased toward one or the other of the major-party nominees.
"Extreme bias for Hillary against Trump was the worst in US presidential campaigns ever — for sure in my memory since Harry Truman defeated Tom Dewey in 1948. I was age 14 with no television, yet I remember it well," Lendman recounted.
The right-wing Breitbart News Network is expanding its U.S. operations and launching sites in Germany and France, its U.S. editor-in-chief told Reuters, as it seeks to monetize the anger and anti-immigrant sentiment unleashed by Donald Trump’s successful presidential campaign. The planned expansion is one sign of how the right-wing media landscape is shifting in the wake of Trump's campaign to provide a platform for the more radical views that helped fuel the Republican candidate's shock election victory on Tuesday. Breitbart was always bullish on Mr. Trump’s chances, but the site seems far more certain of something else, as illustrated by a less visible story it published on election night, declaring a different sort of victory: “Breitbart Beats CNN, HuffPo for Total Facebook Engagements for Election Content.”
"Media elites thought they were shaping public opinion, and they were, but in favor of Trump because anyone who the mainstream media hates is just fine with them, regardless of flaws and legitimate concerns,"… “The media could win back Americans’ trust if they began reporting the news fairly, he maintained, but post-election coverage indicates they have "doubled down on bias." Steinberg averred
As Nathan McDonald has said
“Fortunately, this election proved that the power structure has shifted back to the people and the alternative media, which is predominately ran by independent journalists. The MSM and the elite are rapidly losing their grip on power. But never fear, ye olde corrupt ones. The alternative media will do the job that you once held in high respect. We will keep the checks and balances on you, on the elite, and on Trump. Good riddance and goodbye”.
Peggy Ryan He summed up our discussion with the post-election popular sentiment:
“I can only hope that our future President Trump will never again give one of the hacks the time of day. If he wants to reach the American people, use alternative media, Drudge, Breitbart, Conservative Treehouse, Your Voice radio, so many who were here every step of the way in the campaign. Or, just tweet, we’ll hear you. In fact that may be the only way we hear you as most of us are abandoning the corrupt mainstream media. The mainstream media will never change, still the gatekeepers for corruption and tyranny. And they’ll never give you fair coverage, you robbed them of their power, won the election not just without them but in spite of them and for that they can never forgive you. Fortunately you’ve proven you don’t need them, fortunately neither do we”.
The mainstream media influence has been eroding steadily, but after a Trump win, they have all but lost their place in the lives of many Americans especially Trump supporters. I foresee an increment in financial investment from conservative groups in America enough to prop up alternative media organizations to equal standing with the mainstream media. This enough justifies the claims that a new media war has begun and the liberal monopoly of the American media has just ended.
Elijah Okon
Chief Political Editor, DBliss Media
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