5 THINGS AFRICAN ARTISTS SHOULD LEARN FROM SINACH

Sinach

1. Creating an international brand: The aspiration of many artist in Africa is to be known within and outside the borders of their nations and continent, but unfortunately very few African artist have succeeded in this area breaking the confines of their nations to the international community. Sinach is among the few successful ones who have an international brand that is respected. The world hears her because she writes songs that can be sung anywhere in the world regardless of the age and sex (she sings for the world not just Africans or Nigerians). An international brand can only be created with clear vision, passion, excellence and credibility.

2. Majoring on Live Performances: The bane of many of African artist is the lack of hard work and excellence in executing great live performances, or should I describe it as the fear of real live performance. Most of the artist major on CD live performances (so you hear parallel voices or two lead singers at the same time), that has become the norm and has weaken the drive of this artist to be great performers. Sinach has always been a performer and has gotten professional with it, this has increased her credibility nationally and internationally resulting in many performances with Pastor Chris, Pastor Benny Hinn and many more and recently she has been touring.

3. Maintaining her genre and style: Sinach had defined her genre and has faithfully stuck to it. Occasionally artists can come up with new sounds but it is good to have a signature sound and a genre you are good and known for. She has faithfully produced some of the most successful and popular worship songs. 

4. Having good publicity: Publicity is important in the music industry, most African artists don’t own an attractive and functional website. Most organization that pay artist to perform won’t bother if the artist doesn’t have a functional website (we can’t over-emphasis owning a good website). A website keeps people updated about you, and also she is active on social media, this helps build and maintain loyal fanship.

5.  Investing in Excellence and Quality: The production of her work shows excellence and hardwork, she just almost gets it right every time. If someone does what they are passionate about it is good to give their best and aim at self- improvement. It is worth making sure the production sound great whether in the studio or on the stage.

Sinach is an award winning songwriter, vocalist and one of the most anointed international worship leaders of our time. As a song writer she has written over 200 songs and won several awards. Many of her songs are sung by several churches and people all over the world. One of her most popular songs is 'I Know Who I Am'. Sinach has performed in several countries including South Africa, USA and Uganda. Her writings and music have ministered to millions all over the world bringing healing, hope, encouragement and strengthening their faith.

You can watch Sinach's latest video  'Way maker' here

The year 2015 was a great year for Sinach but I believe the best from Sinach is yet to come.

To know more about Sinach and to stay connected with her click here

Writer: Elijah Okon

linkelijahon@gmail.com