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| The 2012 Fisker Karma was a short-lived venture (AFP) |
Tesla's previous opponent in spearheading electric autos, Henrik Fisker, has re-entered the electric auto market declaring two new models.
Mr Fisker's past organization, Fisker Car, established in 2007, fabricated extravagance autos famous with celebrities until its high profile 2013 bankruptcy.
For his new pursuit, Mr Fisker has has announced both a high-end car as well as an affordable mass-market model.
Carmakers worldwide are progressively concentrating on the electric business sector.
Reviving his rivalry with Tesla, Mr Fisker guaranteed "a significantly longer battery life and range than any battery currently on the market".
"Both the technology and the market are more mature now than when we first started out as pioneers in the electric vehicle industry, and our new vehicle will be the most innovative and cutting-edge electric car ever created," he said.
Before beginning his first electric auto organization in California, the Danish designer worked for auto firms including Aston Martin and BMW.
The Fisker Karma model, released in 2012 for $100,000, attracted a lot of celebrity interest with buyers such as Leonardo DiCaprio, Ashton Kutcher and Justin Bieber.
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| Hollywood celebrities were among the fans of Mr Fisker's first models (AFP) |
But after selling around 2, 000 vehicles, Mr Fisker left the company and it filed for bankruptcy protection in 2013 owing US taxpayers $139m (£109m).
It later saw its assets sold to Chinese company Wanxiang.
Despite also having failed to ever make a profit, Tesla is preparing the launch of a new mass market model set to be priced lower than its flagship Model S and Model X cars.
Traditional carmakers like General Motors, Renault Nissan or Volkswagen are also moving into all-electric vehicles.
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